The Atta’a Assistance Center for the Rights of East Jerusalem Residents has a variety of activities that aim to advance rights realization – from one-on-one assistance, awareness-raising lectures, help online. One of its main channels in recent years has been making the wealth of information accessible to East Jerusalem residents – especially online – via the Internet and social media.

Sometimes it just takes one Facebook post to reach the huge impact you were looking for.

From the Atta'a Facebook page

From the Atta’a Facebook page

We were asked by the National Insurance Institute (NII) to write a post about the new location of the East Jerusalem branch of the NII. On the one hand, it was a simple post, basically “The National Insurance Institute has announced that the public will be received at its new branch. The new building is located on the 16 bus line (Highway 1), next to the Sheikh Jarrah medical center. You can reach it via the light rail.”

On the other hand, this information is so important to the 350,000 Palestinian residents of East Jerusalem who need to contact the NII. They posted it on their Facebook page, and over 13,000 (!) people viewed that post on their Facebook page alone! They also posted to other popular East Jerusalem Facebook pages, where even more residents saw it.

Here’s the original post in Arabic:

It’s always great to see when Atta’a’s activities have an impact. You can read more about that impact here.

Many thanks to the Leichtag and Jerusalem Foundations for their support of Atta’a.

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